Vero is a marketing and distribution enterprise, which pertains to the development of business opportunities in the retail automotive and credit union industries, and includes finance, insurance and customer retention products and services.

Since our inception Vero has grown through the development of new product to meet the changing driving habits and consumer demands as well as through product acquisition and strategic alliances.

Vero Founder
Joe started his career in the automotive industry in 1983 when he signed on with Aon Corporation / Pat Ryan & Associates as a Finance and Insurance Consultant. During his years of service with Aon/Pat Ryan, Joe earned several promotions to eventually reach the position of Regional Business Development Manager. In 1994 he accepted a position with CNA Insurance Company as the National Sales Representative. His responsibilities included senior-level dealership consulting, financing, and creating re-insurance companies for dealers. In 1998 Joe continued to advance his career in the automotive industry by joining American Prime Asset as National Sales Manager. With American Prime Asset he oversaw and managed distribution for 285 agents nationwide.

In 2002 Joe co-founded Ensurety Group, Incorporated (EGI). EGI was established with two partners to create an innovative, nationwide product distribution company for dealers, specializing in customer retention management and loyalty products and solutions. As the company grew in scope, and requirements for state-of-the-art in the technology increased, Joe partnered with MediaTrac in San Ramon, CA, the premier company in customer loyalty and media tracking solutions.

In early 2007, Joe partnered EGI’s ID Advocates Program with Merchants Information Solutions, a Phoenix-based company with a 95-year history in the business community, providing companies and individuals with employment background screening and identity theft services. Most recently, in mid-2007 EGI became Vero, when Joe partnered with Credit Union Direct Lending (CUDL), based in Ontario, CA.

In January 2023, Allied Solutions, one of the largest providers of insurance, lending and marketing products to financial institutions in the U.S., finalized an agreement to acquire majority ownership of strategic partner, Vero, after establishing a strategic partnership in 2016.